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elf
glowpowder
credits
ANTI STUDIO
Daniel Levy (Studio Director)
Sachi Patil (Art Director)
Tom Van't Hoft (CGI Lead)
Joffrey Lamirault (CGI Artist)
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made with Houdini
rendered in Redshift
We crafted three CGI vignettes for ELF Cosmetics' Glowpowder line, designed for integration into live-action television commercials and standalone use on social media. Each vignette revealed the product's elegant packaging through a delicate assembly, a reveal, and a display of the full color range, all set against a dreamlike backdrop of soft, pink-hued clouds.
My role encompassed the complete visual development, from look-dev and animation to lighting and rendering.

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